Terms and Conditions

This website is owned and operated by Dyson Direct Inc. and its affiliates (collectively "Dyson"). Dyson can be reached at 1330 West Fulton Street, 5th Floor, Chicago, Illinois 60607. Any inquiries regarding these Terms of Use must be addressed to Dyson c/o the office of the General Counsel. By using this Site, you agree to be bound by these Terms of Use. Please read the Terms of Use carefully as they affect your legal rights.  If you don’t agree to be bound by these Terms of Use, do not use this Site.

ARBITRATION NOTICE: UNLESS YOU OPT OUT OF ARBITRATION WITHIN 30 DAYS OF THE DATE YOU FIRST ACCESS THE SITE BY FOLLOWING THE OPT-OUT PROCEDURE SPECIFIED IN THE “ARBITRATION” SECTION BELOW, AND EXCEPT FOR CERTAIN TYPES OF DISPUTES DESCRIBED IN THE “ARBITRATION” SECTION BELOW, YOU AGREE THAT DISPUTES BETWEEN YOU AND DYSON WILL BE RESOLVED BY BINDING, INDIVIDUAL ARBITRATION. THE “ARBITRATION” SECTION BELOW ALSO CONTAINS PROCEDURES FOR MASS ARBITRATIONS. AND YOU ARE WAIVING YOUR RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS ACTION OR REPRESENTATIVE PROCEEDING.

• The following are terms of a legal agreement between you and Dyson. By accessing, browsing and/or using this website ("Site"), you acknowledge that you have read, understood and agree to be bound by these terms and conditions set out below and all other disclaimers, guidelines, policies and terms and conditions appearing on this Site (collectively, the "Terms of Use") and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to these terms, do not use this Site. The Terms of Use constitute the entire agreement between you and Dyson with respect to this Site and supersede all prior or contemporaneous communications and proposals, whether electronic, oral or written between you and Dyson. The Terms of Use are subject to change at any time without prior notice by updating this posting. By using this Site, you agree to be bound by any such revisions and should therefore periodically visit this page to determine the then current Terms of Use to which you are bound. If you continue to use the Site or if you purchase Dyson products after we have posted modified Terms of Use, you are indicating to us that you agree to be bound by the modified Terms. If you don’t agree to be bound by the modified Terms, then you may not use the Site or purchase any products anymore. Dyson reserves the right to change or discontinue all or any part of the Site (including Dyson products), at any time and without notice, at our sole discretion.
  
• The material provided on this Site is protected by law, including, but not limited to, United States Copyright Law and international treaties. All content, graphics, code and software used on or incorporated into this Site and the arrangement or integration of all such content, graphics, code and software, are subject to copyrights held by or licensed to Dyson and all rights thereto are specifically reserved. Except as stated herein, none of the material may be copied, reproduced, distributed, republished, downloaded, displayed, posted or transmitted in any form or by any means, including, but not limited to, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of Dyson. Permission is granted to display, copy, distribute and download the materials on this Site for personal, non-commercial use only; provided you do not modify the materials and that you retain all copyright and other proprietary notices contained in the materials. This permission terminates automatically if you breach any of these Terms of Use. Upon termination, you must immediately destroy any downloaded and printed materials. You also may not, without Dyson’s written permission, "mirror" any material contained on this Site on any other server. Any unauthorized use of any material contained on this Site may violate copyright laws, trademark laws, the laws of privacy and publicity, and communications regulations and statutes. Dyson Direct Inc. and dyson.com, as well as other Dyson logos, marks, trade names, page headers, graphics, buttons, images and other content on this website, are subject to trade mark, service mark, copyright and or other proprietary or intellectual property rights or licenses held by Dyson. Other trade marks, product names and company names or logos used on this website are the property of their respective owners. Except as expressly authorized, the use or misuse of any trademarks, trade names, logos, images, graphics or content from this Site is strictly prohibited.
  
• Dyson does not guarantee that the information contained in this Site will not contain errors, inaccuracies or omissions. Such errors, inaccuracies or omissions may relate to price or to product description or availability. Dyson therefore reserves the right to correct any errors, inaccuracies or omissions and to change or update information on this Site at any time without prior notice and further reserves the right to refuse or cancel any orders containing any error, inaccuracy or omission, whether or not the order has been submitted, confirmed and/or your credit card has been charged.
  
• This Site, and any information or content on this Site, are provided "as is, where is." Dyson makes no representations or warranties of any kind, whether express or implied, including but not limited to any implied warranty of merchantability or fitness for a particular purpose, with respect to this Site or content or information available on or through this Site. UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, SHALL DYSON, ITS DIRECTORS, OFFICERS, EMPLOYEES, AFFILIATES, SUCCESSORS, ASSIGNS OR OTHER REPRESENTATIVES BE LIABLE WHETHER IN CONTRACT, WARRANTY, TORT, PRODUCT LIABILITY, STRICT LIABILITY OR OTHER THEORY, TO YOU OR ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, EXEMPLARY, PUNITIVE OR CONSEQUENTIAL DAMAGES, INCLUDING, BUT NOT LIMITED TO, LOSS OF PROFIT, ARISING OUT OF OR IN CONNECTION WITH ANY USE, OR THE INABILITY TO USE, THE MATERIALS ON THIS SITE, EVEN IF DYSON OR A DYSON AUTHORIZED REPRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IF YOUR USE OF MATERIALS FROM THIS SITE RESULTS IN THE NEED FOR SERVICING, REPAIR OR CORRECTION OF EQUIPMENT OR DATA, YOU ASSUME ANY AND ALL COSTS THEREOF. SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU. Dyson is not responsible for technical, hardware or software failures of any kind, lost or unavailable network connections or incomplete, garbled or delayed computer transmissions.
  
• Dyson does not make any representations or warranties about any Web site you may access through this Site. Any such Web site is independent from Dyson and Dyson has no control over, or responsibility with respect to, the information provided or activities undertaken by any such Web site. A link between this Site and another Web site does not mean that Dyson endorses that Web site.
  
• Any material, information or idea you transmit to or post on this Site by any means will be treated as non-confidential and non-proprietary, and may be disseminated or used by Dyson for any purpose whatsoever, including, but not limited to, developing, manufacturing and marketing products. The user acknowledges the originality of any submission communicated to Dyson and accepts responsibility for its accuracy, appropriateness and legality. Notwithstanding the foregoing, all personal data provided to Dyson will be handled in accordance with Dyson Direct Inc's Privacy Policy. Please see the Privacy Policy. You are prohibited from posting or transmitting to or from this Site any unlawful, threatening, libelous, inappropriate, defamatory, obscene, scandalous, inflammatory, pornographic, or profane material, or any other material that could give rise to any civil or criminal liability under the law. Please also see Dyson's Policy for Reviews, Comments, Communications and Other Content below.
  
• Dyson reserves the right to terminate any account at any time in its sole discretion, including, without limitation, for any failure to comply with these Terms of Use, any suspected or actual fraud or abuse, or any misrepresentation that you or anyone using your account has made or may make to us. 
• Information on this Site includes descriptions of products and services available in the United States only. Products and services ordered through this site will not be shipped or provided outside of the United States. Products and services offered will be valid only for residents of in the United States who select a shipping address in the United States. This website is intended for use by residents of the United States only and Dyson makes no representation that the content of this Site is applicable or appropriate for use in other countries. Dyson makes no representation that materials in the Site are appropriate or available for use in other locations, and access to them from territories where their contents are illegal is prohibited. Those who choose to access this Site from other locations do so on their own initiative and are responsible for compliance with applicable local laws. This Site is controlled and operated by Dyson from its offices within the United States.
  
• The Terms of Use are governed and interpreted pursuant to the laws of the State of Illinois, United States of America, notwithstanding any principles of conflicts of law. If any part of the Terms of Use is unlawful, void or unenforceable, that part will be deemed severable and will not affect the validity and enforceability of remaining provisions.
  
• ARBITRATION NOTICE: UNLESS YOU OPT OUT OF ARBITRATION WITHIN 30 DAYS OF THE DATE YOU FIRST ACCESS THE SITE BY FOLLOWING THE OPT-OUT PROCEDURE SPECIFIED IN THE “ARBITRATION” SECTION BELOW, AND EXCEPT FOR CERTAIN TYPES OF DISPUTES DESCRIBED IN THE “ARBITRATION” SECTION BELOW, YOU AGREE THAT DISPUTES BETWEEN YOU AND DYSON WILL BE RESOLVED BY BINDING, INDIVIDUAL ARBITRATION AND YOU ARE WAIVING YOUR RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS ACTION OR REPRESENTATIVE PROCEEDING.

Terms of Use last updated: September 15, 2025

• IMPORTANT: PLEASE REVIEW THE ARBITRATION AGREEMENT SET FORTH BELOW CAREFULLY, AS IT REQUIRES YOU TO RESOLVE DISPUTES WITH DYSON ON AN INDIVIDUAL BASIS THROUGH FINAL AND BINDING ARBITRATION. BY ENTERING THIS AGREEMENT, YOU EXPRESSLY ACKNOWLEDGE THAT YOU HAVE READ AND AGREE TO ALL OF THE TERMS OF THIS AGREEMENT AND HAVE TAKEN TIME TO CONSIDER THE CONSEQUENCES OF THIS IMPORTANT DECISION. THE FOLLOWING TERMS TO WHICH YOU ARE CONSENTING CONSIST OF A PRE-DISPUTE RESOLUTION PROCESS, BINDING ARBITRATION PROVISION, MASS ARBITRATION PROVISION, AND A CLASS ACTION AND JURY TRIAL WAIVER.
  
  To the fullest extent permitted by law, by using the Site, you and Dyson agree that if a dispute arises between you and Dyson relating in any way to the Site or your use thereof, including common law or statutory claims, the dispute will be resolved in accordance with the provisions set forth in this section. PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHTS AND WILL IMPACT HOW CLAIMS YOU AND DYSON HAVE AGAINST EACH OTHER ARE RESOLVED. You and Dyson agree that any and all disputes or claims that have arisen or may arise between you and Dyson relating to or in connection with the Site, including any products or services offered or sold on the Site and your use of the Site, shall be resolved exclusively through confidential, final, and binding individual arbitration; provided that either party may file suit in court seeking to enjoin infringement, misappropriation, or misuse of its intellectual property rights. YOU ARE GIVING UP THE RIGHT TO LITIGATE A DISPUTE IN COURT BEFORE A JUDGE OR JURY.
  
  This agreement evidences a transaction in interstate commerce and the Federal Arbitration Act and federal arbitration law apply to these Terms.
  
  
• Opt-out: You may elect to opt-out (exclude yourself) from the final, binding arbitration procedure and waiver of class and representative proceedings specified in these Terms of Use by sending a written letter to Dyson at Dyson Direct Inc., Attn: Legal Americas Department, 1330 West Fulton Street, 5th Floor, Chicago, Illinois 60607 (the “Notice Address”), within thirty (30) calendar days of your initial agreement to these Terms of Use. The letter must be signed personally by you or your legal guardian and specify: (1) your first and last name; (2) your mailing address; (3) your email address; and (4) your request to be excluded from the final, binding arbitration procedure and waiver of class and representative proceedings specified in this section. In the event that you opt-out consistent with the procedures set forth above, all other terms of these Terms of Use shall continue to apply.
  
  
• Pre-Arbitration Dispute Resolution: You and Dyson agree that whenever you or Dyson have a disagreement (“Dispute”) with the other arising out of, connected to, or in any way related to the Site that is subject to the arbitration provision herein, you and Dyson will first send a written notice to the other party (a “Demand”). You and Dyson agree that the requirements of this Dispute Resolution section will apply even to disagreements that may have arisen before you accepted these Terms of Use. You must send the Demand to the Notice Address. Dyson must send the Demand to you via certified mail to the most recent address Dyson has on file for you (or by email if Dyson only has an email address for you on file). A Demand (1) shall seek to resolve a Dispute only on an individual basis; (2) shall state the full basis for the Dispute (including the details about the Dispute sufficient for the recipient to review and respond) and the date that the Dispute arose; (3) shall provide the individual claimant’s full name, phone number, and email address to confirm their identity and to aid communication; and (4) shall be personally signed by the individual claimant or for Dyson by its authorized representative (and not only their counsel).
  
  Within twenty (20) business days of receipt of a Demand, the recipient may request a video or telephone conference to attempt in good faith to resolve the Dispute which both you and Dyson will personally attend (with counsel, if represented). You and Dyson agree that you and Dyson will not take any legal action, including filing a lawsuit or demanding arbitration, until after the period to request a conference expires or, if a conference is requested, twenty (20) business days after the individualized conference is completed. Compliance with this informal dispute resolution procedure section is mandatory and a condition precedent to initiating any lawsuit or arbitration. This procedure is essential to providing each of us a meaningful opportunity to resolve Disputes informally. Any applicable limitations periods and filing fee deadlines will be tolled while the parties engage in the process set forth above. A court of competent jurisdiction may enjoin the filing or prosecution of a lawsuit or arbitration if these requirements have not been met.
  
  
• Arbitration Procedure: If the Dispute stated in the Demand is not resolved to your or Dyson’s satisfaction within ten (10) business days after the conference described above (or within ten (10) business days after the time when such a conference may be requested if no conference has been requested), and you or Dyson intend on taking legal action, you and Dyson agree that the claiming party will file a demand for arbitration with JAMS. The arbitration will be conducted under JAMS’s Comprehensive Rules & Procedures, including the JAMS's Consumer Rules (as applicable), as modified by this Agreement to Arbitrate. The JAMS's rules and a form for initiating arbitration proceedings are available on the JAMS's website at: https://www.jamsadr.com/rules-comprehensive-arbitration/. Except as otherwise set forth herein, the arbitrator, and not any federal, state, provincial, territorial or local court or agency, shall have exclusive authority to resolve all disputes arising out of or relating to the interpretation, applicability, enforceability, or formation of these Terms of Use , including, but not limited to, any claim that all or any part of these Terms of Use is void or voidable. However, a court of competent jurisdiction may enjoin the filing or prosecution of an arbitration if the Pre-Arbitration Dispute Resolution requirements set forth above have not been met.
  
  Subject to the JAMS rules, the arbitrator will have the discretion to direct a reasonable exchange of information by the parties, consistent with the expedited nature of the arbitration.
  
  The arbitration shall be held in the county in which you reside or at another mutually agreed location. If the value of the relief sought is $10,000 or less, either you or Dyson may elect to have the arbitration conducted by telephone and/or video conference or based solely on written submissions, which election shall be binding on the other party subject to the arbitrator's discretion to require an in-person hearing if the circumstances warrant. Attendance at an in-person hearing may be made by telephone and/or video conference, unless the arbitrator requires otherwise.
  
  The arbitrator will decide the substance of all claims in accordance with the laws of the State of Illinois, including recognized principles of equity, and will honor all claims of privilege recognized by law.
  
  
• Mass Arbitration: If, at any time, 25 or more claimants (including you) submit Demands or seek to file demands for arbitration raising similar claims against Dyson, and such circumstances meet the definition and criteria of Mass Filings (“Mass Filing”) set forth in National Arbitration & Mediation’s (“NAM”) Mass Filing Supplemental Dispute Resolution Rules and Procedures (“NAM’s Mass Filing Rules”) available at https://www.namadr.com/resources/rules-fees-forms/, you and Dyson agree that JAMS shall not serve as arbitrator and that instead NAM shall administer any Mass Filing claims and the NAM Mass Filing Rules in effect at the time such claim is filed shall apply as modified below. The parties agree to the appointment of a Procedural Arbitrator pursuant to NAM’s Mass Filing Rules, and additionally agree that the Procedural Arbitrator will have the authority to determine jurisdiction and arbitrability including, but not limited to, any issue regarding the validity, existence, formation or scope of the agreement under which Arbitration is being sought, and the proper parties to the Arbitration. You agree that throughout this process, the parties’ counsels shall meet and confer to discuss modifications to these procedures based on the particular needs of the Mass Filing. You acknowledge and agree that your election to participate in a Mass Filing may result in a delay in the adjudication of your dispute with Dyson.  Any applicable limitations periods and filing fee deadlines will be tolled while the parties engage in the process set forth below.
  
  Stage One: Counsel for the claimants and counsel for Dyson shall each select 15 claims per side (30 claims total) to be filed and to proceed in individual arbitrations as part of a staged process. Each of these individual arbitrations shall be assigned to a different, single arbitrator unless the parties agree otherwise in writing. Any remaining claims shall not be filed or be deemed filed in arbitration, nor shall any arbitration fees be assessed in connection with those claims unless and until they are selected to be filed in individual arbitration proceedings as part of a staged process. After this initial set of staged proceedings is completed, the parties shall promptly engage in a global mediation session of all remaining claims with a retired federal or state court judge and Dyson will pay the mediator’s fee.
  
  Stage Two: If the remaining claims are not resolved at this time, counsel for the claimants and counsel for Dyson shall each select 20 claims per side (40 claims total) to be filed and to proceed in individual arbitrations as part of a second staged process, subject to any procedural changes the parties agreed to in writing. Each of these individual arbitrations shall be assigned to a different, single arbitrator unless the parties agree otherwise in writing. Any remaining claims shall not be filed or be deemed filed in arbitration, nor shall any arbitration fees be assessed in connection with those claims unless and until they are selected to be filed in individual arbitration proceedings as part of a staged process. After this second set of staged proceedings is completed, the parties shall promptly engage in a global mediation session of all remaining claims with a retired federal or state court judge and Dyson will pay the mediator’s fee.
  
  If your Claim is not resolved as part of the staged process identified above, either:
  
  Option One: You and Dyson may separately or by agreement, opt out of arbitration and elect to have your claim heard in court consistent with these Terms. You may opt out of arbitration by sending Dyson your individual, personally signed notice of your intention to opt out by certified mail addressed to the Notice Address. Such an opt-out notice must include a statement, personally signed by you, that you wish to opt out of arbitration within 30 days after the conclusion of Stage Two or the elective mediation associated with Stage Two. Dyson may opt your claim out of arbitration by sending an individual, personally signed notice of our intention to opt out to your counsel within 14 days after the expiration of your 30-day opt out period. Counsels for the parties may agree to adjust these deadlines.
  
  OR
  
  Option Two: If neither you nor Dyson elect to have your claim heard in court consistent with Option One, then you agree that your claim will be resolved as part of continuing, staged individual arbitration proceedings as set forth below. Assuming the number of remaining claims exceeds 100, then 100 claims shall be randomly selected (or selected through a process agreed to by counsels for the parties) to be filed and to proceed in individual arbitrations as part of a staged process. If the number of remaining claims is fewer than 100, then all of those claims will be filed and proceed in individual arbitrations. Any remaining claims will not be filed or be deemed filed in arbitration, nor will any arbitration fees be assessed in connection with those claims unless and until they are selected to be filed in individual arbitration proceedings as part of a staged process. After each set of 100 claims are adjudicated, settled, withdrawn, or otherwise resolved, this process shall repeat consistent with these parameters. Counsels for the parties are encouraged to meet and confer, participate in mediation, and engage with each other and with NAM (including through a Procedural Arbitrator, as such term is used in the NAM Rules) to explore ways to streamline the adjudication of claims, increase the number of claims to proceed at any given time, promote efficiencies, conserve resources, and resolve the remaining claims.
  
  A court of competent jurisdiction shall have the authority to enforce these Mass Filing provisions and, if necessary, to enjoin the mass filing, prosecution, or administration of arbitrations and the assessment of arbitration fees.
  
  You and Dyson agree that each party values the integrity and efficiency of arbitration and wishes to employ the process for the fair resolution of genuine and sincere disputes between the parties. You and Dyson acknowledge and agree to act in good faith to ensure the processes set forth herein are followed. The parties further agree that application of these Mass Filing procedures have been reasonably designed to result in an efficient and fair adjudication of such cases.
  
  If any part of this Mass Arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the NAM rules, then the balance of this Mass Arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision was not contained herein unless the lack of such provision would lead this Mass Arbitration provision to fail of its essential purpose.
  
  If the staging process of this Mass Arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the NAM rules, and a court of competent jurisdiction determines that they are not enforceable as to your claim, then your claim will proceed before JAMS pursuant to the JAMS Mass Arbitration Procedures and Guidelines (available at https://www.jamsadr.com/mass-arbitration-procedures). If a court of competent jurisdiction also determines that the JAMS Mass Arbitration Procedures and Guidelines are not enforceable as to your claim, then your claim will proceed in a court of competent jurisdiction consistent with these Terms of Use on an individual basis (not a class or consolidated basis).
  
  
• CLASS ACTION WAIVER: YOU AND DYSON AGREE THAT EACH OF US MAY BRING CLAIMS AGAINST THE OTHER ONLY ON AN INDIVIDUAL BASIS AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PRIVATE ATTORNEY GENERAL PROCEEDING. Unless both you and Dyson agree otherwise or the Mass Arbitration provisions set forth above are triggered, the arbitrator may not consolidate or join more than one person's or party's claims and may not otherwise preside over any form of a consolidated, representative, or class proceeding. Also, the arbitrator may award relief (including monetary, injunctive, and declaratory relief) only in favor of the individual party seeking relief and only to the extent necessary to provide relief necessitated by that party's individual claim(s). Any relief awarded cannot affect any other person or party. You and Dyson further agree that in the event this arbitration agreement is held to be unenforceable for any reason, the prohibitions on class and representative actions and non-individualized relief set forth in this paragraph are severable and shall apply to any claim between you and Dyson in any forum. YOU ARE GIVING UP THE RIGHT TO COMMENCE OR PARTICIPATE IN CLASS AND REPRESENTATIVE ACTIONS.
  
  
• JURY TRIAL WAIVER. If for any reason a claim proceeds in court rather than in arbitration, you and Dyson each waive any right to a jury trial, unless such waiver is unenforceable. This means that any claim would be decided by a judge, not a jury. You and Dyson also both agree that you or Dyson may bring suit in court to seek to enjoin infringement or other misuse of intellectual property rights.
  
  
• The exclusive jurisdiction and venue of any IP Protection Action or, if you timely provide Dyson with an Arbitration Opt-out Notice, will be the state and federal courts located in the Northern District of California and each of the parties hereto waives any objection to jurisdiction and venue in such courts
  
  
• Changes: Notwithstanding the provisions describing changes to these Terms of Use above, if Dyson changes this “Dispute Resolution” section after the date you first accessed the Site (or accepted any subsequent changes to these Terms of Use), you may reject any such change by sending us written notice (including by email to www.Dyson.com) within 30 days of the date such change became effective, as indicated in the “Last Updated” date above or, if applicable, in the date of Dyson’s email to you notifying you of such change. By rejecting any change, you are agreeing that you will arbitrate any Dispute between you and Dyson in accordance with the provisions of this “Dispute Resolution” section as of the date you first accessed the Site (or accepted any subsequent changes to these Terms).